About The High Attract Company
The High Attract Company has been reimagined in 2026, but was originally founded in 2016. From our hook baits to our flavours, our products are on another level to anything you have come across previously, quality is at the very core of everything we do. As a company based in the North West, our products have been through the ultimate test, low numbers of tricky highly pressured circuit waters with low numbers of big fish everyone's chasing!
Our hook baits are combinations with pedigree that have stood the test of time, created using some of the finest and most closely-guarded flavour combinations from the modern-day and a bygone era. They are packed with premium quality feed stimulants and enhancers, palatants and sweeteners - all of which are used at the optimum levels, no expense spared.
These are not mass produced, they are lovingly made in small batches where we can manage our unique finishing process to prepare each pot as if it was one of our own. This meticulous approach is the key to our success.
History of the High Attract Hookbait
The concept of a High Attract Hookbait has been around in some capacity for decades. From cured bottom baits to 'over flavoured' pop ups there are many innovators that can lay claim to pioneering this highly successful method over the years.
As a company based in Cheshire, our region has as strong a claim any as to its origins. Our circuit waters are predominantly silty meres where the early innovators tinkered with palatant powders
to halt the ingress of the silt smell into the hookbait and increased flavour levels to boost attraction. A tackle shop in the small town of Wilmslow called 'Trevs' where Frank Warwick worked was
the origin for much of this early development and many give him credit for the concept and making the first hookbaits available for sale.
Fortunately for us in the modern era, knowledge is transferrable. The lads that used to go into that tackle shop created, tweaked & developed their own special edges refined by countless
hours behind the rods. Flavours may have changed over the years and bait technology has improved dramatically. Their concepts and ideas have not only endured, but stood the test of
time.
Many of these anglers are close friends with the founder of The High Attract Company and with their permission, we are delighted to make available many of these combinations.
