Sense Appeal

The Sense Appeal is recipe that had been trusted to us by a friend of the company who is tragically no longer with us, Jim Wilson. 

A combination we were flattered to be given, but also tinged with a sense of sadness that we could never give him the credit publicly due to his sponsorship deal with high profile bait companies.  The recipe dates back to Jim's youth, when a family friend non other than Rod Hutchinson himself gave him the recipe - the rest, as they say,  is history! 

It was Jim's go to pop-up for years and if you purchase a tub you will see why... Don't be fooled by it's name, that is not only a nod to Rod himself, but also it's fantastic aroma and palatability. This combination is named purely after it's appeal to your senses and not after any of it's key ingredients... 

Vibrant citrus and mouth watering berry top notes are very subtlety rounded off with a smooth scopex and a little something you just can't quite put your finger on.